UPDATED January 9, 2026
Regardless of any information you may have received concerning private portals or websites, please review the SFARMLS Clear Cooperation Policy and its application to marketing activities in San Francisco. At this time, there have been no changes to the SFARMLS Rules & Regulations, related interpretations, or the enforcement of the Clear Cooperation Policy.
Under Rule 8.1, a listing must be submitted to the MLS within one business day of marketing a property to the public. The rules define public marketing broadly and include, but are not limited to:
- Digital marketing on public-facing websites
- Digital communications such as email marketing
- Multi-brokerage listing sharing networks
- Showings of property to clients of other brokerages
- Applications available to the public
Additionally, Rule 8.1.3 clarifies that showings to clients of other brokerages constitute public marketing, which triggers the MLS submission requirement. Mandatory submission is satisfied by entering the listing with a status of Coming Soon or Active.
Agents and brokers remain responsible for ensuring their marketing practices comply with SFARMLS Rules as written, regardless of platform, service, or network used.
We encourage members to continue relying on official SFAR and MLS guidance when evaluating compliance questions related to off-MLS marketing. You can download the current version of the SFARMLS Rules & Regulations here. Please feel free to reach out with questions or if you would like to discuss specific scenarios.